Media Consciousness

About all we can expect from the lay person or, in our profession, our client, is that they have a basic vocabulary of primary colors: red, blue, yellow and secondary colors: orange, green, purple.  But  we can’t depend on them being able to identify even these hues in real life.   Beyond those hues, only specialists such as graphic designers [...]

When I was the “Media Producer” for ad agencies back in the 1970s, I had a “stable” of artists, designers, photographers, and cinematographers. Well, actually, I even listed camera operators, makeup, set decorators, location scouts…, etc.  Yes, we in the ad biz called the list “a stable.” Maybe because we loved good horses . Today, [...]

Defining Media Consciousness is a work in progress.  So, I am inviting you to contribute your ideas, perspectives, or even questions about Media Consciousness. As a topic of contemplation, it is about framing a systemic perspective to answer the regular questions we have about any phenomenon: What is it? How does it work? Why does it [...]